Viral Nation

Viral Nation is a social media transformation and commerce company that works with enterprise brands. Founded in 2014 by Joe Gagliese and Mat Micheli as one of the first influencer talent agencies, it now plans, runs and measures creator and social programs across Instagram, TikTok and YouTube, aiming to make social spend accountable as a revenue driver.

The company has grown from a talent agency into a full-service social firm. Its work spans influencer campaigns, paid media, social strategy, in-house content production, community management and TikTok marketing, supported by proprietary software. According to its website, CreatorOS launched in 2020 as a platform for agencies, brands and influencers, and the SocialAI intelligence layer followed in 2026, built on data from Meta, TikTok and YouTube.

• Influencer Marketing: creator discovery, activation and campaign management
• Social AI and Business Intelligence: analysis of social data to guide strategy and measurement
• Content Studio: production of social-first creative
• Paid Media: amplification of creator and brand content
• Social-Experiential and Community Management: live activations and ongoing audience engagement
• VN Secure: a brand-safety layer that uses video analysis and OCR, which the company describes as patented

Clients named on the site include Amazon, Google, Samsung, Uber, Walmart, Zillow, MGM Resorts International, Campbell's, Clorox, e.l.f., Jack Daniel's, Kimberly-Clark, Huggies, Tencent and The Cheesecake Factory. Featured case studies report that the Uber program generated 69.2M views, $25.5M in earned media value and a 3.8x ROI, that the MGM Resorts campaign reached 67M impressions with 96.5% positive sentiment, and that e.l.f. raised its creator response rate from 30% to 99% (all self-reported).

The company reports that creators drove more than 85 billion views through its programs in 2025 and that its systems have analyzed over 110 million posts. Its history page notes a $250M financing round in 2022 led by Eldridge with Maverix Private Equity, rankings on Deloitte's Technology Fast 500 in 2023 and 2025, and a 2024 partnership with Cannes Lions on a creator economy track. Recognition listed includes a 2026 Martech Breakthrough award for Brand Safety Solution of the Year, a 2025 Shorty Award for work with Zillow and MGM Resorts, and a 2022 Ava Digital Awards Platinum for a Meta Quest 2 campaign. The executive team includes co-CEOs Gagliese and Micheli, Chief Creative Officer Brandon Lentino and Chief Commercial Officer Nicholas Spiro.