Aanpoters

Aanpoters is a full-service marketing agency in Nijmegen, the Netherlands, working from the former Doornroosje building on Groenewoudseweg. It focuses on organisations that contribute something to society and covers strategy, branding, websites, online and offline advertising, and tracking. The agency says it has served more than 600 organisations.

Founder Ivo de Clercq started the agency after seeing demand for no-nonsense marketing in a market full of abstract jargon; the team previously worked on campaigns for large consumer brands. Aanpoters says it employs more than 10 specialists, including strategists, designers, developers, content creators, a photographer and a videographer. It describes its approach as measured: it reports what works and what does not, and shares findings the client can act on. Each year it also does pro bono marketing for selected organisations, with Doneer Effectief named as a current example.

• Strategy and branding: research-based marketing strategy, brand identity and house style
• Websites: design, UX, tracking and page-speed work
• Paid media: Google, Meta, LinkedIn, Pinterest, TikTok, YouTube, Spotify and Netflix
• Offline channels: wild posting, bus shelters, posters, radio, TV and magazines
• Tracking and data: server-side tracking with data stored in Europe
• Search and AI marketing: visibility in ChatGPT, Bing, Copilot and Perplexity
• Content creation: photo and video in social formats

Client logos on the site include School for Moral Ambition, Pauluskerk, NL Voor Elkaar, Provincie Gelderland, Gemeente Nijmegen, Doneer Effectief, Politie, Rode Kruis, Valkhof Festival, Keolis, Mama Cash, GGD and Gemeente Bergen. Listed cases include event marketing for a vintage clothing seller with 16 events per month across Europe, crossmedia campaigns to protect Dutch farmland, marketing for the Red Cross, a campaign that raised 2 million euros for effective charities, and launch marketing for a hospitality concept called Rex.

Team members also write for marketing publications such as Emerce and Marketingfacts.