TRO

TRO is an experiential marketing agency that began in Norwich, England, in 1982 and now works from offices in London, Manchester and Norwich, with teams in Paris, Milan and Shanghai. It plans and produces live brand experiences, activations and product trial campaigns for consumer brands, and is part of the Omnicom Experiential Group.

According to its website, TRO describes itself as a global, full-service experiential marketing agency covering the whole chain of a campaign: strategy, creative concepts, design, fabrication, logistics, event staffing and production. Its first event, in 1982, was staged with a Volvo van, and the agency now cites forty years in the industry. Formats include product launches, pop-ups, festivals, sponsorship activations, sampling campaigns, roadshows, exhibitions and conferences.

• Live experiences: staged events and fan festivals for large audiences
• Brand activations: pop-ups, sponsorship activations and roadshows
• Product trial: sampling campaigns that put products in consumers' hands
• Creative production: concept development, design and fabrication
• Event staffing: on-the-ground teams for campaigns and events

Featured work on the site includes the Dolmio Dinner campaign, the Vogue x Snapchat project Redefining the Body, a UEFA Champions League Final fan festival for Pepsi, the Adidas X Crazyfast launch and the 2023 BMW Showcase. Client logos shown include Ooni, Genesis, FIFA, Molson Coors, De'Longhi, Mini, Snap Inc, Unite Students, StrongRoots, Lucozade and The North Face. TRO also reports experience at the Olympic Games, UEFA Champions League, Goodwood Festival of Speed and Mobile World Congress.

The agency lists addresses at Bankside in London, Chepstow Street in Manchester and Burton Road Business Park in Norwich. It also reports involvement in the REACH Scholarship, the AP Foundation and Omniwomen, which are diversity and inclusion programmes.