The Growth Agency

The Growth Agency is a growth marketing agency working with B2B companies, positioned as "smart growth for modern CMOs." It audits marketing setups, defines core KPIs, connects data and runs channel programs across Google Ads, LinkedIn and programmatic, and says it has generated over 250 million euros in revenue for clients since 2012.

Work is organised around a five-level Revenue Growth Framework that rates a team's maturity. Level one is reactive marketing, where tracking and a basic plan come first. Level two, opportunistic growth, calls for a deep audit and unified reporting. Level three, structured scaling, connects CRM, ads and analytics with shared KPIs and cross-channel playbooks. Level four, data-driven optimization, embeds AI models into workflows. Level five, autonomous growth, builds AI agents, rule-based automations and governed orchestration.

• Revenue Growth Plan: a 4-week sprint covering a marketing setup audit, core KPI definition, growth lever prioritization and a 12-month roadmap
• Yearly Revenue Track: managed growth with a dedicated growth manager, Slack support, weekly check-ins and monthly strategy sessions
• Channel management: Google Ads, LinkedIn and programmatic
• Marketing operations: tracking and attribution, CRM and data integration, marketing automation
• Data activation and training: scaling strategy and team training

Case studies reported by the agency include Edenred, with 303 percent year-over-year lead volume growth and a 60 percent cost-per-lead reduction; Europ Assistance, with a 23 percent conversion uplift and a 6.6 return on ad spend by year three; the International School of Brussels, with more than 300 qualified leads, a 34 percent cost-per-lead reduction and a 72 percent increase in online market share; and Sipwell, with a 220 percent increase in qualitative leads. Logos of USG People, SD Worx and Johnson and Johnson also appear.

The leadership team is Eveline Smet (founder and CEO), Pierre Moncamp (COO) and Husain Mustansir (data strategist). The agency is a Google Partner, Bing Partner and Piano Analytics Partner, and the figures above are its own claims. According to its website, the Revenue Growth Plan is priced at 15,000 euros and the managed track starts at 10,000 euros per month.