Selectivv

Selectivv is a Warsaw-based digital agency specializing in mobile and display advertising and market research built on mobile device data. Part of Fonia Group, it works with media agencies and direct clients on campaigns that target audiences by location and behavior, using its own geolocation technology, Geotrapping.

Targeting relies on mobile advertising IDs rather than cookies. Selectivv says it runs a proprietary mobile data collection process and an in-house data management platform that combines online and offline data, drawing on data from more than 350,000 apps and over 17 million mobile websites, plus a Point of Interest database with 44 categories. Geotrapping isolates user groups by where they are and when, and campaigns are bought programmatically across in-app and mobile web inventory. The company states it complies with GDPR.

• Geotrapping and geotargeting: location-based audience selection
• In-app and programmatic advertising: performance and reach campaigns, push ads and rich media display
• Social and outdoor campaigns: supporting channels alongside mobile
• Audience research: customer research, app user analysis, passive and declarative studies
• Location research: footfall, population flow, migration and tourism traffic analysis
• Selectivv Viewer 2.0: a tool for analyzing visitors, catchment areas and traffic structure of specific places

Case studies on its site include a Cukier Królewski campaign with more than 3 million impressions and 22,000 clicks, a charity campaign for Fundacja Powszechnego Czytania with over 400,000 unique impressions, and a rich media campaign for Biedronka's Gang Swojaków run with Wavemaker that drew over 70,000 clicks. For TEB Edukacja it reports 103,000 clicks and 191 summer course registrations, and for the developer Novdom it reports the sale of the ten largest apartments within four weeks. Research projects covered tourist traffic in West Pomerania, population flow in Warsaw, shopping habits in the Krzyki district of Wrocław and attendee analysis for Summer Well Festival 2018 in Romania.

According to its website, Selectivv has worked in more than 20 countries, for over 400 clients and on more than 4,000 mobile campaigns, and claims a targeting error of 7 to 8 percent. Pricing models include CPC, CPM, CPL, CPI and CPA, with a suggested minimum budget of 10,000 PLN per month for campaigns of at least one month.