Ripley PR

Ripley PR is a public relations agency in Maryville, Tennessee, led by Heather Ripley. It handles media relations, communications strategy and reputation work for business-to-business companies in industrial and technology sectors, placing client news with national and regional outlets and targeted trade publications.

The agency describes its method as analytical creativity, a blend of business accounting discipline with B2B PR branding. It supplies ongoing analytics that show clients their return on investment and the daily activity carried out on their behalf. Reports are broken into usable information that identifies what is and is not working, so campaigns can be adjusted to improve results over time.

• Media relations: pitching to national, regional and trade outlets
• Crisis management and reputation management: planning and response for sensitive situations
• Investor relations and corporate communications
• Content work: content creation, blogs, social media and award recognition programs
• Media training and speaking engagements
• Events: event management, trade show planning and support
• Planning: communications strategy, strategic planning, issues analysis and risk assessment
• Brand promotions

Its listed practice areas are all B2B: automotive and boating parts manufacturing, construction, franchisors, healthcare IT, home services, industrial, manufacturing and technology. The site shows logos of media outlets where coverage has been placed.

Ripley PR is located at 357 Ellis Avenue in Maryville. Its site points to the analytics reporting it gives each client as the yardstick for success.