Prototype MKTG

Prototype MKTG is a Brooklyn, New York marketing and creative agency that builds brand experiences for startups, scaling companies and established names. Founded and led by marketing strategist Phaon K. Spurlock, it combines experiential event production with branding, content and digital campaign work under one lean, experience-driven team.

The agency organizes its work into four areas: strategy, creative, production and digital. Strategy covers experiential, multicultural and B2B/B2C marketing plans plus partnerships. Creative handles content development and distribution, campaign development and branding. Production delivers live activations, and the digital side runs online events, social media and paid advertising. Engagements start with a discovery call and move to a roadmap matched to the client's growth stage, then take the form of custom solutions, fixed-length sprints or ongoing retainers.

• Growth Accelerator: a 90-day campaign combining marketing strategy, creative content and performance tracking for startups and scaling brands
• Brand Revamp Sprint: a six-week rework of message, design and digital presence for established brands
• Experiential production: event production, event talent procurement, sampling, pop-up retail and mobile marketing tours
• Creative and branding: content development, campaign development and brand identity
• Digital marketing: social media development, digital ad creation and management, and digital event production
• Retainer partnerships: ongoing strategy and creative support after a sprint

Published case studies include event production and experiential work for Shopware (Shoptoberfest 2025), Bevel and Procter & Gamble, lifecycle marketing and HubSpot builds for Quaeris AI, and digital, e-commerce and content marketing for Clutch Towels. Other projects cover BKLYN League (branding, partnerships and event production), Guava, College Beyond, Teens of Color Abroad and NYC Autism Community Group. The site also shows logos for past clients such as McDonald's, Major League Baseball, USA Network, Clinique, Rolls-Royce, Cadillac and Old Spice.

According to its website, founder Phaon K. Spurlock has more than 17 years of experience as a marketing strategist and operator across ecommerce, fintech, consumer brands, nonprofits and culture-driven organizations. The agency describes its aim as turning complex marketing challenges into practical systems and presents itself as a New York creative agency with grit.