PRAXIS

PRAXIS is an independent Canadian marketing communications agency whose tagline is "Where creativity drives credibility." Founded in 2000 by Maureen Juniper, it combines public relations, influencer partnerships, experiential marketing, social media and digital marketing for consumer and corporate brands.

The agency describes its approach as "Lead By Example" and positions itself as an extension of each client's in-house team. It cites more than 25 years of industry experience and a leadership group that includes CEO Matt Juniper, President Erin Morra, Chief Client Officer Andrea Helmer, Senior Vice President Natasha Townsend and co-founder Maureen Juniper. Digital work sits under a PRAXIS Digital arm.

• Public Relations: media relations and brand reputation work
• Influencers and Partnerships: creator campaigns and brand collaborations
• Experiential Marketing: events, launches and fan activations
• Social Media Marketing: community management and content
• Digital Marketing: paid and owned channel campaigns

Case studies on the site include the -196 Canadian launch, Betty IRL events, a Rockstar Energy influencer campaign, Canadian Club Kindred Spirits, Pepsi NHL All-Star Fan Fair Weekend, Work Time Revolution, PepsiCo community management, the Rye Whisky Academy Ranch (listed as a Gold winner), Cineplex National Popcorn Day in 2024, and the Partake non-alcoholic launch led by PRAXIS Digital.

Client names shown include Pepsi, Partake, Lay's, Cineplex, bubly, Purina, Canadian Club, The Macallan, Starbucks, Manulife, Lilly, Food Banks Canada and the Lifesaving Society. The agency lists experience across agriculture, technology, online gaming, food and beverage, pet care, B2B, home goods, hospitality, real estate, baby and kids, health care, tourism, personal care, toys and games, AI, not-for-profit, cannabis and financial services.

According to its website, PRAXIS shows affiliations and listings with CPRS, the PR Council, IABC, PRSA, Clutch and DesignRush, and works with platforms such as Sprinklr, Meltwater, Klear, Meta Ads, Google Ads, Google Analytics and TikTok Ads. The agency also says it pioneered a four-day work week, and publishes a newswire covering AI in marketing, client-agency partnerships and PR and digital integration.