Popcorn Media

Popcorn Media is a digital marketing and media relations agency based in Vancouver, British Columbia. It runs social media, content, events and go-to-market programs for brands across North America, Europe, Asia and Australia, from consumer names such as HARIBO to public bodies such as the City of Surrey. Dennis Pang is its founder and managing director.

The agency describes a people-first approach built around five values: collaboration, champions, creativity, curiosity and conviction. Its service lines combine creative production with press outreach and paid media, and it presents itself as a one-stop team for brands that want social content, media coverage and live activations handled together. Its digital strategy work also covers GEO and AEO search optimization alongside data-driven frameworks.

• Social media and content creation: brand presence, community building and engagement
• Digital strategy and transformation: AI-enhanced insights and GEO/AEO search optimization
• Media relations, events and experiential marketing: press outreach, events and immersive activations
• Go-to-market strategy: North American market entry using audience insights, competitive analysis and storytelling
• Influencer marketing and UGC: creator partnerships and user-generated content

Published case studies include TELUS StoryHive (marketing strategy), HARIBO (go-to-market social strategy and social media management), the VanDusen Festival of Lights (influencer marketing) and the City of Surrey (social media and go-to-market strategy). Client testimonials come from TELUS, IKWIS, Purdy's Chocolatier, NETGEAR, Michael Hill Jewellers and HARIBO.

According to its website, Popcorn Media has 15 years of experience, a 4.9 client rating and more than 300 clients (self-reported). It also reports certification from the Canadian Workplace Culture Index for satisfaction, inclusivity, connection and loyalty. The team page lists account managers, a visual content specialist, an account associate and a paid media strategist.