Mindracer Consulting

Mindracer Consulting is a revenue consulting firm led by founder Dan Morris that helps founder-led B2B SaaS and services companies build repeatable sales systems. It works with businesses doing roughly $2M to $20M in annual revenue, typically US-based or expanding into the US, where the founder is still closing most deals or the sales team is underperforming.

The firm starts by diagnosing the root problem, on the view that the stated problem is rarely the real one. It builds commercial infrastructure so that revenue becomes repeatable rather than depending on hiring better salespeople, and it assesses whether the business is ready for a sales function at all. Dan Morris says he works with a small number of companies at a time, embedded in the business. Engagements begin with a discovery call, move to a diagnostic, and continue into a transformation phase only if both sides agree.

• X-Ray Diagnostic: a review of revenue methodology, budget allocation, customer acquisition costs, sales conversations, marketing collateral and org structure, ending in a prioritized action list
• Revenue Transformation: ICP definition, positioning, team structure, training and a repeatable revenue operating system
• Leadership search: identifying the person who will run the revenue function
• Sales coaching: weekly business development coaching in some engagements

Case studies on its results page include a global email marketing SaaS in North America whose revenue doubled in 12 months after refocusing on companies nearing a re-platforming decision, and Ingage, a sales-presentation platform, which reports 5x annual recurring revenue and 3x customer growth. Others cover a founder-led marketing agency growing from seven to eight figures in under two years, a UK search marketing agency growing from an 8k pound quarter to a 600k pound peak quarter, and an integrated marketing agency growing from $5m to $10m in annual fees.

The firm reports more than 100 engagements and clients reaching over $200M in fundraising and acquisitions 6 to 18 months after engaging (self-reported). Dan Morris says he has worked as a sales rep, managing director and CEO, led North American revenue at DotMailer where revenue doubled, built a services business from zero to 60 people in 18 months, and has built sales teams of up to 47 people.