Mezzanine Growth

Mezzanine Growth is a B2B growth marketing agency based in Toronto, Ontario. It helps companies generate leads, build pipeline and grow revenue, with a focus on AI, automation and marketing technology alongside outsourced marketing teams, marketing services and martech deployments.

The agency began as a management consulting practice founded by Lisa Shepherd, an Ivey School of Business graduate. Its name comes from her view from a mezzanine level at an event, which let her see both the stage and the floor. It reports working with more than 400 B2B clients across over 30 industries, including technology, manufacturing, professional services, financial services and healthcare, mostly mid-market companies. Its approach pairs strategy with hands-on execution and aims to align marketing with sales around measurable business outcomes.

• B2B marketing strategy: growth engine programs for marketing and revenue operations
• Content strategy and creation
• Lead generation: programs including AI-SEO and paid search
• Website design and development
• Marketing technology: CRM, automation and martech stacks, including HubSpot CRM implementation
• Outsourced marketing teams: staffing and marketing outsourcing

The agency says it has operated for more than 20 years (its site gives figures between 20 and 25) and serves business leaders and marketing leaders. Its site also maintains pages for case studies, a client list, partners and testimonials.