Hoops

Hoops is a creative, digital and social media agency headquartered in Istanbul, with additional offices in Budapest and Malmo. According to its website it has operated since 2008 and has more than 17 years of work for local and international clients. It joins strategy, content and advertising into one integrated service and ties each step to data.

The agency presents itself as a 360-degree marketing communications partner built around clear strategy, strong creative and sustainable growth. It selects channels for each brand and builds campaigns aimed at the target audience, delivering all disciplines through a single provider. The Budapest office serves Hungary and the EU market, and Malmo serves Scandinavia.

• Social media management: planning, content and community work
• Influencer marketing: collaboration models between brands and creators
• Creative ATL and BTL design: above-the-line and below-the-line creative
• Web design and software: websites and user experience
• Video production: video and photography for brand channels
• Performance advertising: paid media management
• SEO: search optimization and content marketing

Industries named on the site include FMCG and personal care, crypto and fintech, fashion and e-commerce, logistics, energy and industrial products, insurance and financial services, shopping centers and real estate, hotels and hospitality, and industrial B2B. Global clients shown include Procter and Gamble, Watsons, MAPFRE, TotalEnergies, Hilton, Aramco, Cummins, LC Waikiki and Kuhne. Local clients include Avoya, Gurok Grup, Surat Kargo, Destek Kripto, JUD Jeans, Porcoz, Conti, Mutlu Makarna and ITU Cekirdek.

Selected projects described on the site include social media, influencer work, BTL design and a web experience for Avoya, an influencer collaboration model for Watsons and P&G, Reels and series content for Porcoz, social media, lifestyle photography and digital ads for JUD Jeans, social media and performance ads for Gurok Grup, corporate and internal communications for MAPFRE Sigorta, and social media with digital ads for Destek Kripto, a crypto-sector client.

The agency lists partner status with Meta, TikTok, LinkedIn and Shopify, Google Marketing Platform certification and Gold Umbraco Partner status. Its engagement process starts with an initial meeting on the brand's goals, followed by a free account analysis, a proposal built around the brand's needs and then contracting.