Demonstrate

Demonstrate, which operates alongside Demonstrate Design Works, is a full-service marketing and communications agency with offices in San Francisco and New York. It describes itself as a culture-forward branding and strategic marketing partner, working under the line Bespoke Strategies, Outsized Ideas, Impactful Storytelling, for consumer and lifestyle brands.

The agency starts by examining a brand's current identity and its potential, then builds brand platforms grounded in consumer realities and in the values shared by the brand, culture and audience. It works with brand partners from high-level strategy through day-to-day execution, covering channels from classic out-of-home marketing to emerging digital ones, and assembles a team sized to each client's goals. It also produces Culture Reports, which combine market-trend, generational and cultural research. For experiential work, its stated approach is to strategize and execute around a purpose, a plan and a place.

• Brand design and packaging: work from a collective of strategists, storytellers and designers
• Go-to-market planning and launch: launch strategy, daily digital support, and refinement of product copy, logo and tagline
• Brand communications strategy: brand frameworks, consumer-facing language, voice and personality
• Digital and social marketing: campaigns, social content, community growth and online copy optimization
• Earned media (PR): external communications strategy, thought leadership and brand storytelling
• Paid media and performance marketing: planning across billboards, TV, digital ads, mass transit and podcasts
• Influencer marketing and experiential: content development, amplification, and brand experiences in person or digital

Named clients on the site include Lululemon, Starbucks, Amazon, Petco, Pinterest, Microsoft, Energizer, Harry's, Treasury Wine Estates, Foley Family Wines, Luxardo, Lagunitas, Hertz Car Sales, The Walt Disney Family Museum, Decathlon, MyFitnessPal and StageIt. Business-impact case studies feature Luxardo, Single & Fat and MyFitnessPal.

The agency lists recognition from Clio, Sabre, Effie, ADDY, Webby, PRSA, The One Show, D&AD, Caples, Shorty and other award programs. It identifies as a minority-owned business, and reports that the SF Business Times named it each year from 2017 to 2025 among the Bay Area's 50 largest LGBTQ+-owned businesses. Leadership includes founder and CEO Joey Hodges and partners Sean DallasKidd, Ryan Lincks and Tennyson Wilson.