Cooperate Marketing

Cooperate Marketing is a Chicago-based MarTech and channel marketing agency that manages co-op advertising and partner marketing programs for national brands and their local partners. Its team combines agency services with a proprietary automation platform, covering fund administration, claim processing, compliance, and reporting for manufacturers, retailers, and service networks.

The company's core product is a Partner Marketing Automation Platform, branded the Cooperate Resource Center. It gives brands end-to-end visibility from planning and prior approvals through disbursements, balances, and billing, with reporting and analytics available from any device. It supports both co-op and market development fund programs, lets brands set different fund types and custom approval steps, and offers partners step-by-step workflows to submit campaigns, obtain marketing assets, and check approval status. Brands can adjust the look of the portal, manage user permissions, and connect it to a CRM or other existing tools, with custom API development available. According to the website, a typical setup takes about 90 days, longer when several integrations are involved.

• Co-op advertising administration: claim processing and fund management for brand programs
• Channel marketing management: running programs across dealer, agent, and franchise networks
• Platform development: custom builds and brand asset management tools
• Marketing program education and execution: training partners to use available funds
• Local store marketing and media services: campaigns executed at the partner level
• Strategy and analysis: program reviews, including a multi-point co-op checkup of an existing program
• Agency partner management: business leadership support for brands working with several agencies

Industries named on the site include automotive and powersports, insurance and financial services, luxury goods and retail, telecommunications, manufacturing, and construction. Testimonials come from Kawasaki Motors Corporation, U.S.A., KJM Construction Co., California Video Works and Ad Agency, and Chamberlain Group. The company lists a Chicago office on West Madison Street and states that its team includes account managers, project managers, a data analyst, and in-house front-end, full-stack, and senior software engineers, backed by onshore technical support.

The company reports more than 300,000 users under management, active funds in the hundreds of millions of dollars, and 99.9 percent compliance across client channel marketing programs (self-reported). Its website cites placement on the 2026 Inc. 5000 list, a Deloitte Fast 500 win, a mention in a Forrester PMAP landscape report, AICPA SOC reporting, a BBB Blue Seal, and G2 product reviews.