Bauer Entertainment Marketing

Bauer Entertainment Marketing, known as BEM, is a full-service marketing agency in Nashville, Tennessee that focuses on sports, music and entertainment companies. It provides strategic consulting and hands-on campaign management for venues, festivals, promoters and teams, with an emphasis on ticket sales and measurable conversions.

The agency's core method is the Fan Funnel Formula, which tracks and optimizes the full fan journey from first impression through ticket purchase and beyond. Its entry offer is the AmplifyAudit, a two-week engagement that produces a roadmap of more than 15 actionable insights. BEM says it measures conversions rather than just clicks and impressions, and reports up to 59X ROI for clients.

• Sales and profitability: digital and traditional advertising, email marketing, website development and conversion rate optimization
• Audience reach: social media marketing, branding and graphic design, influencer marketing and an On-Site Marketing Command Center
• Lead capture: contest marketing, SMS marketing and search engine optimization
• Sponsorship: sponsor activation and measurement
• Education: a live event marketing course available at liveeventmarketingcourse.com

Industries served include festivals and fairs, venues, sports, casinos, conferences, tours and promoters, attractions and performing arts. Clients named in testimonials include Neste Live! and Live Nation, Pablo Center, Rock the Ocean's Tortuga Music Festival, Prolific 1, Thrill One Sports and Entertainment (Nitro Circus), the Indianapolis Colts, VenueTech Management Group and the International Ticketing Association.

According to its website, BEM has helped more than 500 companies and maintains an email list of over 14,000 subscribers. It reports that 94% of clients made money on their advertising in 2026. Recognition listed on the site includes Influencer Marketing Hub's Best Entertainment Marketing Agency to Generate Buzz and Excitement, a NEXT Award for Best Emerging Business in Music, Sports and Entertainment, Expertise.com listings, placement among the largest advertising agencies in Nashville by the Nashville Business Journal, and a 2026 Inc. 5000 honoree listing along with an Inc. mention as one of the fastest-growing companies in the Southeast.