Aruga

Aruga is an independent public relations and marketing agency based in South Brisbane, Australia, founded in 2017. It combines campaign marketing, public relations, reputation management, events and graphic design for clients in travel and tourism, arts and major events, government and community, and leisure and retail.

The agency starts engagements with workshops and ideation sessions to learn a brand and its goals before creative work begins. For public relations it sets goals, desired business outcomes and KPIs, then develops refined key messages, newsworthy story angles, identified spokespeople and a strategy with media targets, supported by its media relationships. Reputation work focuses on building goodwill, spotting reputational risks and preparing issues management frameworks, along with handling media enquiries and stakeholder demands. Copywriting, videography, influencer management, partnerships and media training are also part of its offering.

• Campaign Marketing: campaign executions, public activations and high-profile launches
• Public Relations: strategy, story angles, spokespeople and media targeting
• Reputation Management: risk identification, issues management and crisis preparation
• Events & Activations: pop-ups, in-store launches, experiential campaigns and special events delivered through its BonBon affiliate
• Graphic Design: logos, business cards, websites and publications through Aruga Studio

Client logos on its website include Tourism and Events Queensland, Brisbane Economic Development Agency, Brisbane Airport, Bridge to Brisbane, Queensland Theatre, Brisbane Broncos, Subway, UQ Business School, The Westin Brisbane, The Cheesecake Shop, Queensland Symphony Orchestra, Affordable Art Fair and Bolton Clarke. Case studies include a project to help visitors explore the Scenic Rim, the repositioning of Glo House, and the launch of Tangalooma Dunes Cabana Club.

Aruga reports serving more than 200 brands and businesses and says its founders remain active in the business. It also lists 17 Agency of the Year nominations from B&T, CPRA, AdNews, Mumbrella and Mumbrella CommsCon.