ALT TERRAIN

ALT TERRAIN is an experiential marketing and brand activation agency that launched in 2003 and works from offices in New York City, Los Angeles and Chicago. It builds physical, in-person campaigns for consumer brands, from pop-up shops and sampling to street teams, festivals and outdoor advertising, handling concept through on-the-ground execution.

The agency describes itself as a brand activation department and says it handles permits, production, field staffing and measurement under a single point of contact and one invoice. It reports delivering concepts within 48 hours of a brief and putting activations in market within weeks, using local knowledge of cities, neighborhoods and audiences. Activations are designed to generate content, PR and paid media, and results are measured on impressions, engagement, sign-ups, samples distributed, social reach, sales and brand lift.

• Pop-ups and mobile: pop-up shops, mobile showrooms and branded trucks, buses and bikes
• Sampling: product sampling and guerrilla sampling
• Outdoor: wild posting, building projections and digital billboards
• Street marketing: street teams, flash mobs and stunts
• Events: festivals, tours, campus programs and sports or live-music venue activations
• Social and creators: influencer partnerships and social activations
• Retail and launches: product launches and retail activations

Clients named on the site include Google, Disney and Disney+, Adidas, Puma, Liquid Death, Red Bull, Kith, Atlantic Records, Reebok, Samsung, Coinbase, Bud Light, Feastables, Dr. Squatch, Neutrogena, Fanatics, Ritter Sport and Amnesty International. Campaign examples shown include a Listerine event in New York, a Katy Perry fragrance ice cream truck in Midtown Manhattan, a Superga camper trailer activation in the Hamptons and a Sheertex pop-up in New York. Markets referenced include New York, Los Angeles, Miami, Chicago, San Francisco, Boston, Dallas, Seattle, San Diego, Nashville and Washington DC, plus London for wild posting.

According to its website, ALT TERRAIN has served 500+ brands across 1,700+ campaigns, and it reports a network of more than 1,200 trained brand ambassadors, street teams and field staff that it vets, briefs and manages (self-reported). Testimonials on the site come from agencies and companies including Universal Music Group, Wieden+Kennedy, VML, Publicis, Deutsch, The Martin Agency and Peppercom.