Wubbleyou Ltd

Wubbleyou is a software development company in Newcastle upon Tyne, England, that helps B2B service businesses convert their expertise into tech products they can license repeatedly. It combines full-stack engineering, UX design and AI integration, and works with clients in government, healthcare, education and cybersecurity.

The company starts with a Discovery Journey, a six to eight week phase covering user research, product blueprinting, technical scoping and pricing validation. A staged build follows, designed to protect the client's existing business while the new product is developed. Its stated process runs from productising what already works, to building with pace, to licensing, scaling and in some cases exit. Wubbleyou says most clients are multi-year partners and that its goal is to create 100m pounds a year for the UK economy through client products.

• Tech Product Development: web and mobile engineering, scalable cloud architecture, UX/UI design and product roadmaps
• Discovery Journey: user research, blueprinting, technical scoping and pricing validation
• AI Augmentation: custom AI agents, LLM integration with providers such as OpenAI and Anthropic, workflow automation and AI strategy
• Business Intelligence: KPI frameworks, data integration and real-time dashboards
• Internal Platform Layer: process automation, internal tooling and system integration
• Support and Maintenance: security monitoring, performance tuning, disaster recovery and hosting

Named work on its website includes six platforms for the Department for Education, a partnership running since 2017 that includes the National Apprenticeship and Skills Awards. For the NHS it built a procurement data platform with an estimated 200,000 pounds or more in annual savings. Other projects include Asbestos SMART Manager for UKNAR, the crowd-sourced threat intelligence product CrowdThreat, the Creators Academy training platform, and the InHouse white-label e-learning platform for Able Agent. On the blockchain side, it built an Ethereum smart contract NFT launch for Ultra Rare, which it reports raised $350,000 in two weeks.

According to its website, Wubbleyou has shipped more than 150 tech products over 15 or more years and has a team of 12 or more. It lists a 2025 Innovation Champion award and a 2024 Technology Innovation award from the North Tyneside Business Forum, and has been featured in Entrepreneurs Forum and NET Magazine. It also offers a free Market Disruptor Readiness Level scorecard for assessing whether a business is ready to productise its expertise.