We Are BMF

BMF (We Are BMF) is an integrated creative marketing agency with offices in New York, Los Angeles, Miami, and London. It combines experiential production, public relations, social and influencer work, sponsorship marketing, and content under one roof for brands in travel, fashion, luxury, hospitality, financial services, and entertainment. Its tagline is Made To Inspire, and it calls its staff Cultural Engineers.

The agency organizes its strategy and creative work around three practice areas: earned attention, audience engagement, and brand experience. Programs are built to span channels, from live activations to social feeds, with the goal of earning attention from key opinion leaders and delivering brand narratives that exceed client KPIs. Separate pages describe its experiential, public relations, digital, international, and virtual events practices.

• Experiential: strategy, design, and production of live brand experiences
• Sponsorship and partnership marketing: brand partnerships and activations
• Public relations: earned media programs
• Social and influencer engagement: content and demand-generating influencer campaigns
• Data and analytics: measurement of campaign performance
• Talent procurement: sourcing talent for brand programs
• Virtual events: digital formats alongside in-person work

Work referenced in the agency's press and awards page includes the Savage x Fenty Vol. 3 Savage in the Streets event, Lamborghini America (where BMF became experiential agency of record), CBS's Summer of Ghosts campaign, and a Vacheron Constantin store opening party. Industry coverage also mentions its activations at Cannes Lions, Comic-Con 2022, and Coachella 2022.

The agency reports a long list of recognition: Clio Awards in 2022 (two Silvers and a Bronze for Savage x Fenty), Adweek's Experiential Executive of the Year for CEO Bruce Starr in 2022, an Adage Small Agency Awards win in 2023, PR Net 100 listings in 2021 and 2022, CMA Awards Gold in 2021, two Sabre Awards in 2021, and Event Marketer Top 100 Agency IT List wins from 2016 through 2021. BMF is certified by the National LGBT Chamber of Commerce and is affiliated with the EXP network. Its leadership team includes CEO Bruce Starr and partner Brian Feit.