Upright Digital

Upright Digital is a Houston, Texas marketing firm that works in oil and gas and the wider energy sector. It combines brand strategy, campaign management, media buying and podcast production, and it runs its own podcast network and executive events for energy audiences. Its tagline is Energy Moves with Upright Digital.

According to its website, work starts with research into audiences, trends and competitors, followed by execution and measurement so results can be tracked and campaigns adjusted. The company operates an office in Houston and a separate podcast studio in the city.

• Brand and plan: custom marketing strategy built on audience, industry and competitor analysis
• Execution: campaign creation and management, including content
• Measurement: data-driven analysis of campaign results
• Podcasts: custom production, development, sponsorships and guest spots through its network
• Social and media: social strategies, digital advertising and traditional publications
• Events: conferences, exhibitions, festivals, C-suite networking and custom events

The podcast network includes Oilfield 360, The IT Crowd, The Energy Pipeline Podcast (sponsored by Caterpillar Oil and Gas), Energy Espresso, In Basin Observations (from Daniel Energy Partners) and PetroNoia. The IT-focused show covers IT consulting, cybersecurity and telecommunications as well as energy.

The site also promotes the Global Energy Soiree, an invitation-only evening for senior energy executives scheduled for November 3, 2026, during ADIPEC 2026 at Emirates Palace Mandarin Oriental in Abu Dhabi. Sponsorship packages are offered, and the intended guests are C-suite executives, senior managers, industry leaders, technology innovators and strategic partners. Named sponsors and partners on the site are Caterpillar Oil and Gas and Daniel Energy Partners.