Unrelated

WordPress studio building custom sites and tools for nonprofits, newsrooms and advocacy groups

Digital Marketing Lockport, IL
Website LinkedIn

Contact Information

Location Lockport, IL
Team Size 2+ people
Country United States

About the Company

Unrelated is a WordPress studio that designs and builds websites and tools for organizations doing public-interest work, including nonprofits, media outlets and advocacy groups. Its homepage describes the work as adaptable platforms for organizations doing serious work, combining WordPress development with editorial storytelling and AI.

The studio maintains Amplify, a modular WordPress foundation that it reuses across projects. Amplify avoids pre-made templates and rigid themes, and the studio says it is refined with each client launch. Unrelated also hosts free 30-minute Lunch and Learn webinars about managing WordPress sites, and publishes news and updates on its own site.

  • Custom WordPress builds: sites and platforms for mission-driven organizations
  • Amplify: a modular WordPress foundation used across client work
  • Amplify Teams plugin: staff profiles, links between people and content, and archiving of former members, developed with EFI Foundation
  • Query block add-ons: editorial display tools built during work for The Onion
  • Migration toolkit: content migration tooling, used in a project moving more than 500,000 articles in 58 days according to the site
  • Events tools: registration, filters and calendar feeds for virtual and in-person events, built for ASMFC

Named clients include EFI Foundation, Current, Rocky Mountain Institute (RMI), Dare2tri, Urban Initiatives, The Foley Foundation, BW Research, the Atlantic States Marine Fisheries Commission (ASMFC), the Center for News, Technology and Innovation (CNTI), Illinois Answers Project, Coronado News and The Onion. The studio publishes case studies for several of them on its clients pages.

According to its website, Unrelated has completed over 100 client collaborations and has worked with hundreds of nonprofits, media outlets and advocacy organizations. The site links to a Clutch profile where clients can leave reviews.

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