Tribe Experiential

Tribe Experiential is an independent experiential marketing agency with offices in London and Amsterdam, working across the UK and Europe. It handles strategy, creative, production, logistics, staffing and on-the-ground delivery for pop-ups, sampling campaigns, events and product launches, mainly for retail, beauty, fashion, luxury and food and drink brands.

According to its website, the agency began in a one-bed flat in Clapham and now reports more than 25 years in the industry and over 750 campaigns delivered. Strategy, creative, production and staffing are handled in-house. Each campaign runs through five steps: Insight, using research tools and consumer data; Inspire, where the creative team designs shareable experiences; Implement, with in-house production teams; Report, through a live campaign dashboard; and Track, with a tool that measures reach, traction and sales and a follow-up report after each event.

• Experiential: pop-ups, events, logistics, sampling, production and product launches
• Promo (Brand Warriors): promotional staff, exhibitions, hospitality, PR stunts and sampling events
• Retail (Retail Warriors): beauty and fashion staff, luxury and fragrance temp staff, retail temps, pop-up retail and corporate hospitality
• Staffing: recruiting, training and managing brand ambassadors and promotional teams

Case studies on the site include the Starbucks Summer Lounge, Roller Rink, Holidays and Cinema activations, the Coca-Cola Christmas Truck, Coke Zero Sugar, Diet Coke Studio, a KitKat pop-up, Burberry Goddess and Oculus. Client names shown include Amazon, Coca-Cola, Starbucks, Nestle, Coty, Burberry, Selfridges, Dior, LVMH, Pernod Ricard, Canon, LEGO and Purina.

The agency lists a UK office on City Road in Islington, London, and an EU office in Amsterdam, and describes itself as an award-winning experiential agency.