The MJS Groupe

The MJS Groupe is a strategic brand, marketing and consumer consultancy founded by Michael Snell. Its tagline is Curated Impressions to Distinguish Brands, and it serves luxury, lifestyle, hospitality, retail and professional-services companies as well as emerging brands looking to raise how they are seen and chosen.

The firm organizes its work into brand placement and business development, consumer behavior studies and sales strategy, and creative services. Engagements cover identity, digital presence, strategic partnerships, experiential activations, press positioning and consumer engagement. Each one combines consumer insight, creative direction, market intelligence, digital strategy and measurable activation, and it supports new market entries, repositioning of established names and growth stages.

• Brand placement: positioning and business development
• Consumer studies: behavior research and sales strategy
• Creative services: identity and digital presence
• Experiential activations: events and partnerships
• Press positioning: media visibility

Publicly listed clients and projects include Loro Piana, LOUIS XIII, Dolce & Gabbana x Fiasconaro, Porsche Studio at the King of Prussia Mall, Villa d'Este Concorso d'Eleganza, Rolls-Royce, Maserati, Ferrari (Casa Ferrari Hamptons), Polestar, Manhattan Motorcars and Caroline Groves. Some clients are confidential. Events referenced on the site take place in New York City, the Hamptons and Long Island.

According to its website, the firm has received a Communicator Award of Distinction, Hermes Creative Awards Platinum, Telly Awards (Silver and Bronze), MarCom Awards (Gold and Platinum) and recognition from the International Motor Press Association.