The Introduction
Amsterdam consultancy connecting marketing agencies with global brands through networking events and new business support
Contact Information
About the Company
The Introduction is a consultancy based in Amsterdam, Netherlands, focused on new business development and events. Its published profile describes its role as connecting marketing agencies with global brands, using a direct-to-brand network of senior marketers.
On the agency side, it helps agencies define propositions that appeal to key decision-makers at brands. On the brand side, it sources agency shortlists for senior marketers who are looking for a partner.
- New business development support for marketing agencies
- Proposition development aimed at brand decision-makers
- Agency shortlist sourcing for senior marketers
- Quarterly networking events for senior leaders
Its Brands x Agencies event series is a recurring example: the fourth edition, reported on Adformatie, drew more than 50 senior marketers from 40 global brands. The firm reports over 15 years of knowledge of the international brand landscape.
Services & Specialties
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