The Ginger Agency

The Ginger Agency is a marketing, web design and graphic design agency with offices in Fredericton and Saint John, New Brunswick, Canada. It builds brands around passion and purpose, and its work spans branding, digital marketing, e-commerce, tradeshow and interpretive design under the tagline "Make it matter."

The agency says it simplifies complex topics into clear creative communication, with the aim of educating audiences, driving change and building communities. Brand strategy starts with the "why" rather than the "what", looking at what motivates the team and connects with customers. Digital marketing begins by defining what success looks like and how it will be measured, then campaigns are evaluated against measurable results such as when and where ads were seen and by which demographics.

• Branding: brand strategy and identity, including logo design
• Graphic design and interpretive: print and exhibit-style communication for complex subjects
• Digital marketing: research-based plans, social strategy and ads targeted by interest, demographic or location, plus SEO
• Web design: websites and e-commerce
• Tradeshows and printing: exhibit and print production
• Content: product photos, photography, videography, animation and copywriting

The agency's case study archive lists ten projects: Explore New Brunswick (brand activation, including the World Juniors Fan Fest), SABIAN cymbals (marketing support), Otto by CAA Atlantic (brand identity), Mrs. Dunster's Garlic Cheese Bun (digital strategy for a product launch), Forest Protection Limited, Harvest Music Festival and NBIF (brand strategy), Libra non-alcoholic craft beer (e-commerce launch strategy), the New Brunswick Business Council (logo design) and the Wallace McCain Institute (branding and logo design).

The Ginger Agency reports that it donates 5% of its time and 5% of its proceeds to non-profits. Its site also says it surveys employee sentiment through anonymous third-party eNPS surveys and weekly pulse surveys, and that all staff acknowledge a Code of Conduct.