The Firm Public Relations & Marketing
Female-founded Las Vegas PR and marketing agency with three decades of work across gaming, healthcare, construction and nonprofits
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About the Company
The Firm Public Relations & Marketing is a Las Vegas agency providing public relations, marketing and communications for brands and organizations across the Southwest. The firm reports more than three decades of experience and is a Certified Women Business Enterprise, describing itself as female-founded and Nevada-grown.
Its tagline is "Smart Strategy. Real Results. No Drama." Solveig Raftery founded the firm, and Senior Vice President Jasen Woehrle leads it alongside her. Each account pairs senior-level oversight with a wider team of PR professionals, and the firm emphasizes workable plans over flashy ones, consistent execution and integrity without hype. It also says other agencies call on it for crisis help, strategy, media training and launches, and that it collaborates with local, regional and national PR agencies.
- Strategic planning: communications strategy built around measurable results
- Corporate communications and public affairs: credibility and visibility with target audiences
- Media and influencer relations: outreach to press and creators
- Communication counsel and coaching: advisory support and media training
- Social media and digital marketing: channel management and campaigns
- Event management: grand openings, press conferences, virtual webinars and milestone celebrations, including permits, catering, logistics, media engagement and influencer coordination
Named clients span several sectors. In gaming it lists Boyd Gaming; in healthcare and bioscience, Comprehensive Cancer Centers of Nevada and Nevada Health & Bioscience Corporation; in construction, The PENTA Building Group, All 5's Construction and ABC Nevada; and in real estate, Cadence from The LandWell Company. Nonprofit and community clients include Three Square Food Bank, Blind Center of Nevada, Rebuilding Together Southern Nevada, Catholic Charities of Southern Nevada, Opportunity 180 and the Engelstad Foundation, and it also works with the Las Vegas-Clark County Library District.
Featured results on its site include the Visions Park groundbreaking for Blind Center of Nevada, a Super Bowl LVIII kickoff event for Rebuilding Together of Southern Nevada, safety kickoff events for PENTA, Las Vegas Restaurant Week for Three Square Food Bank, and the Kirk Kerkorian Medical Education Building for Nevada Health & Bioscience Corporation.