Sparks Marketing Communications

Sparks Marketing Communications is a consumer experience agency headquartered at 201 King St. in London, Ontario. It builds interconnected brand experiences that combine digital, social, experiential and traditional marketing, supporting brands at each stage of the marketing funnel with strategy, execution and analysis.

The agency describes itself as digitally progressive and creatively driven, with senior strategists, creatives and marketers on the team. Its tagline is "For brands that need to be experienced, we ignite meaningful moments." Services are grouped into six areas, ranging from campaign planning and paid media to in-store demo programs and conferences.

• Strategy and campaign planning: annual marketing plans, integrated campaigns, audience research, traditional media planning and buying
• Digital marketing: paid media on Google Ads, Meta, TikTok and programmatic, influencer marketing, SEO, email automation and conversion optimization
• Experiential and event activation: event planning, sponsorship management, brand ambassadors and on-site intercepts
• Brand and creative production: brand audits, visual identity, graphic design, video, photography and website UX
• In-store demos: ambassador management, retailer coordination, kit management, fulfillment and product sampling
• Meetings and conferences: venue procurement, speaker sourcing, vendor management and on-site execution

The site's case studies name six clients: IPEX (Aquarise), with an intent-driven contest to lift leads; Hudson's Bay Company, a buzz-building service campaign; ROCKWOOL, a brand activation and education campaign for a new market; Kidde, in-store demo programs; GCP Industrial, work around supply constraints and consumer concerns; and Lindt, product experiences to sustain seasonal retail sales.

Sparks says it holds strategic partnerships with advertising platforms and positions itself as a one-stop shop and long-term partner for brands.