Soup Agency

SOUP Agency is an independent digital marketing agency founded in 2019 with its head office on Clarence Street in Sydney, plus offices in Fortitude Valley, Queensland and Melbourne. It combines strategy, SEO, paid search, paid social, content, email and CRM into a single growth plan led by senior staff, mainly for Australian brands.

Engagements begin with an initial consultation and are scoped against a growth plan. The agency describes a three-step process: Direction, covering market and customer analysis, opportunity mapping and channel targets; Ambition, a growth roadmap with budget allocation by channel and creative strategy; and Performance, which covers campaign builds, conversion optimization and commercial reporting. It also serves some international businesses entering the Australian market.

• SEO: technical audits, e-commerce, local and enterprise SEO, and copywriting
• AI search and GEO: work aimed at getting brands cited in AI-generated answers
• Google Ads: Search, Shopping, Performance Max and YouTube
• Paid social: Meta, TikTok, LinkedIn and Pinterest
• Email and CRM: Klaviyo and HubSpot
• Content production: photo, video, UGC and design
• Influencer marketing, HubSpot onboarding and digital strategy consulting

Named clients span food and beverage (Vanilla Blue Catering, Stitch Coffee, THR1VE Meals, Bloody Drinks), consumer technology (Roborock, Segway, V Breathe), finance (Hantec Markets, MDA National), fashion and retail (Bay Gallery Furniture, Theodore, Bands of Courage, Rebecca Vallance), education (RIPE Global, KIS Academics), beauty (Rogue Beauty, Imyge Health), B2B (AllShelter, Komerco, New Life Plumbing) and health and fitness (Vision Personal Training, Verso).

According to its website, SOUP has grown more than 200 brands and holds a 4.9 rating on Clutch. It lists partnerships with Google, Meta, HubSpot, TikTok, Pinterest, Klaviyo, Shopify and Semrush, and cites recognition from GoodFirms, Clutch, the APAC Insider Australian Enterprise Awards and the Local Business Awards, along with several finalist placements.