Skillway

Skillway is a sales coaching, training and consulting company based in Nashville, Tennessee. Founded in 2017 by Dew Tinnin and Shane Tinnin, it works with salespeople, sales leaders and whole organizations on relationship-based selling, from individual skill building to company-wide sales strategy and culture.

The firm builds a custom program for each client around what it calls the 3 E's. Enthusiasm covers attitude, motivation and goal setting, with coaches supplying goal-setting tools and accountability. Expertise covers method, technique and strategy, from prospecting through closing, lead generation, referrals, recruitment and compensation. Efficiency covers time management and delegation, aimed at higher productivity and a better work/life balance. Skillway also develops custom materials for business-specific areas and uses DiSC behavioral assessments to help clients communicate and hire more effectively; it is listed as an Everything DiSC Authorized Partner.

• One-on-one coaching: individual sales professionals work with a coach on their own goals and habits
• Coaching for teams: team coaching and sales training delivered to groups
• Strategic coaching and consulting: organization-level work on sales strategy and culture
• Topics: prospecting, handling objections, asking for the business, getting referrals and selling at events
• Operations coaching: recruiting and onboarding, running meetings, building an ideal week and delegating
• Assessments: Everything DiSC profiles used for communication and hiring

The coaching staff on the site includes Jen Dixon, Rachel St.Clair, Dave Lieske, Rico Louw and Andrea Reyes, with Dylan Jones as client success coordinator. Dew Tinnin serves as head coach and CEO, and Shane Tinnin, whose background is in consulting, operations and analytics, serves as consultant and COO. Client logos on the site include Raymond James, Wells Fargo, State Farm, Liberty Mutual, Keller Williams, Dell, Ellevest, Budget Blinds and Salesforce, and it also names the University of Michigan and Guaranteed Rate.

Testimonials on the site come from Andy Barker, CEO of Houchens Insurance, who says Skillway helped the company reach a $100M goal three years early, and Sherry Stewart Deutschmann, founder and CEO of BrainTrust, who reports her company tripled its revenue (self-reported). Skillway lists affiliations with the Nashville Chamber of Commerce, cityCURRENT and the Better Business Bureau, and states seven company values, including building enduring relationships and respecting diverse voices.