RIVET Agency

RIVET is a marketing agency based in Lancaster, Pennsylvania that builds revenue-focused programs for manufacturers. Its work covers strategy, branding, demand generation, performance analytics and sales enablement, with an emphasis on fixing the gaps between marketing activity and sales results.

The agency says it works with selected clients rather than everyone, favors high-touch relationships and will decline projects that do not align with how it operates. Its stated values are family, accountability and candor. It organizes its offer around five solutions and a set of business problems it targets: brand awareness, customer experience, lead generation, marketing ROI visibility and alignment between sales and marketing. RIVET also describes a distributed agency model for staffing its work.

• Strategy: business intelligence, competitive analysis, messaging strategy, persona development, SWOT analysis and value proposition development
• Branding: brand positioning, brand research, cause marketing and visual identity
• Demand generation: direct marketing, display advertising, SEO/SEM, social media, video production, webinars, marketing automation and landing page development
• Performance: A/B testing, campaign reporting, conversion analysis and dashboard development
• Sales enablement: sales coaching, scripting, enablement strategy and tracking, and sales events
• Digital builds: e-commerce, application development and ROI calculators

Case studies on the site center on two manufacturing clients. For Kaishan, RIVET lists a trust-building campaign, an augmented reality project, a trade show revamp that produced more than 200 qualified leads, and a 2023 USA demand generation campaign that it reports generated over 2,800 marketing-qualified leads. For Valiant Energy Solutions, it lists a reengagement campaign it says brought in $700,000 in revenue within 30 days, a brand refresh credited with a 20 percent increase in net promoter score, and a contest called the Ugly Tank Challenge.

RIVET lists its mailing address in Lancaster, Pennsylvania, and the figures above are self-reported results from its own case studies.