Riithink Digital Marketing

Riithink is a digital marketing and e-commerce agency based in Pittsboro, North Carolina. It says it makes marketing black and white, with results reported in plain numbers, and splits its work into two groups: Sell, for e-commerce and marketplaces, and Grow, for digital marketing.

Its method has three steps. Signal reviews sales and traffic history to find growth that already exists. Strategy builds a focused plan with a budget, a target and a named owner for each line. Scale puts more resources behind what works and reports the outcome. A free marketing audit reviews what is working, what is not and what the agency would do first.

• Amazon and marketplaces: account management, ads, listings, Amazon SEO, retail media and Walmart
• Product content: syndication, photography, video and packaging
• Builds: Shopify stores, custom e-commerce such as distributor portals and multi-brand stores, WordPress, and mobile and web apps
• Paid advertising: Google Ads (Search, Shopping, Performance Max, Local Services Ads) and paid social on Meta, TikTok and LinkedIn
• Organic search: SEO, answer engine optimization and AI search optimization for tools such as ChatGPT, Gemini, Claude and Perplexity
• Retention: email and SMS flows, affiliate and influencer programs
• Reporting: every channel combined in one analytics dashboard

Case studies on the site cover Milton Industries, Makey Makey, Zeeline, Galloway Ridge, Commercial Service and Xyzagen, and logos shown include ProMAXX Tool, STECK Manufacturing, Arrow Pneumatics, Global Flex Manufacturing, Milton's Bells and Thunder Technologies.

Riithink states it is a Google Partner and an Amazon Ads Verified Partner. John Hawk is named as owner, President and CEO, joined by Criston Leopard (Chief Operating Officer), Vinny Walker (Chief Innovation Officer), Rebehka Blake (Director of E-commerce), Larry Halstead (Director of Digital Marketing) and Peyton Hinckle (Design and Creative Director).