PurpleGlo Experiential Tech Agency

PurpleGlo is a Dubai-based experiential technology agency founded in 2011 by Christine Dwairi. It began as a technology partner for the events industry and now designs immersive, technology-enabled brand experiences across live events, retail, product launches and digital platforms in the UAE, Saudi Arabia and the wider GCC.

The agency describes its approach through three pillars: psychology, which means designing for people in motion; creativity, which treats ideas as environments; and technology, which sits at the core of adaptive systems while staying largely in the background. Its stated values are Rebel, Culture and Momentum. The company grew from social integration, gamification and interactive systems into a self-described multi-award-winning partner that combines strategy, creativity and technology, with a presence in London alongside its Dubai headquarters.

• Brand activations: pop-ups, experiential marketing, immersive dining, in-real-life brand storytelling, brand takeovers and set builds
• Event technology: immersive rooms, screen technology, projection mapping, mechatronics, gamification and AI
• Retail environments: digital wayfinding, retail technology, product launches and visual merchandising
• Content and mixed reality: AR and VR, interactive gaming, holograms, immersive screen booths, and work in Unreal Engine and Unity

Clients and partners named on the site include IKEA, Qatar Airways, Animenia, Etihad, Fitness First and Amazon, along with a fan experience activation for Saudi F1. Featured case studies are Sensodyne's 5th Sense, Al Maidah's Kitchen Theory, Hilton's Inside the Hilton Story and Select Group's The Future of Property Experiences. The site also runs PG Labs and an insights section on events and technology.

Leadership listed on the site includes founder Christine Dwairi, who leads long-term strategy and business scaling; Managing Partner Leticia Costa, who oversees growth, client relationships and partnerships; and CEO Daniel Andrews, who reports more than 17 years in brand strategy, creativity and technology. Andrews previously founded The Tree, whose clients included BOSS, L'Oreal, American Airlines, easyJet and Beam Suntory, and has chaired the PRCA Creative Marketing Council.