Pro Motion Experiential Marketing

Pro Motion, Inc. is an independent experiential marketing agency headquartered in Chesterfield, Missouri, in the Greater St. Louis area. Founded in 1995, it creates in-person brand experiences such as mobile tours, sampling campaigns and pop-up shops for consumer and business brands that want direct contact with their audiences.

The agency says it began before social media existed, aiming to build personal connections between brands and people. It limits its roster to 10 active clients at a time, and each client is assigned a senior-level account team. Programs are designed around measurable outcomes, with field staff recruited and trained in-house.

• B2B experiential marketing: including mobile roadshow tours
• Experiential marketing tours: mobile vehicle tours that travel to audiences
• Sampling campaigns and street teams: product trial in retail and public settings
• Event marketing and pop-up shops: temporary retail and branded event spaces
• Experiential content: photo, video and testimonial capture at activations
• Brand ambassadors: recruiting and training of on-site representatives

Pro Motion describes a six-step process: discovery, an action alignment review to set objectives and timelines, activation of the game plan covering vehicles, displays, staffing and logistics, live activation and engagement with data and media capture, a results refinement review with weekly reporting, and a post-game recap of findings and next steps.

Client logos and testimonials on its website include Hasbro, Utz, Gatorade, Walmart, Dr Pepper, Pepsi, Snapple, Energizer, Campbell's, Corona, Citgo, Disney, Anheuser-Busch, the NBA, CNN, TBS, Sony, HP and Bosch. Published case studies feature KaBOOM!, Tractor Supply Company, MorningStar Farms, Quadient, Dimplex and the Minnesota Lottery. The agency states its core values as caring for employees, teamwork, protecting client reputation ahead of short-term revenue, safety for staff and communities, and turning ideas into reality.