Orangefiery

Orangefiery is a strategy and communications firm that pairs management consulting with public relations. It works with pharmaceutical, biotech, technology, nonprofit and corporate philanthropy organizations, helping them shape narratives, enter markets and manage reputation. The firm describes its mission as using strategy and communications to drive change.

The company organizes its work into two capability areas. Consulting Solutions covers the planning side of a project, from corporate branding strategy to preparing young biotechs for commercialization. Communications Strategy and Public Relations covers the activation side, such as message development, campaign planning and stakeholder engagement. According to its website, the aim is to apply insights from execution to strategy and insights from strategy to execution, working as an extension of the client team with a structured project management approach.

• Consulting: corporate branding strategy, narrative development and strategic planning
• Market work: market development services, landscape research and custom decision analysis tools
• Organizational support: transformation work and optimizing the communications function
• Risk: crisis and issues management
• Communications: message development, communications planning and campaign development
• Engagement: advocacy engagement, stakeholder engagement strategy and thought leadership
• Product and health: product communications and disease awareness campaigns

Orangefiery organizes its client base into five industry groups: pharmaceuticals and biotech (from startups to global pharma), technology (including SaaS and cloud companies), advocacy organizations, corporate social impact teams, and corporate communications leaders in multi-stakeholder markets.

The website displays logos for the Forbes Business Council and the Diversity Action Alliance. It also publishes a blog with articles on communications topics, including crisis communications.