Newsroom PR

Newsroom PR is a public relations firm serving law firms, trial lawyers, executives and brands, with a focus on earned media, litigation communications and crisis management. The team is built around former reporters and editors, and the firm is based in California with local and national offices. It also works on visibility in AI-driven search as well as traditional media.

The firm says it works within the news cycle rather than the marketing cycle, positioning attorneys as sources and experts for reporters. For active cases, its litigation service covers strategic messaging, coordination of announcements, filings and milestones, press outreach tied to case developments, and strategy for verdicts, settlements and appeals. Where appropriate it also supports efforts to attract additional witnesses or claimants. Work typically starts with a case evaluation that assesses the media landscape and sets a communications strategy, and named deliverables include press releases, media alerts and reporter outreach.

• Legal PR: media visibility for attorneys, law firms and legal experts
• Litigation PR: communications around cases, filings, rulings and verdicts
• Media training: interview preparation and message development for attorneys, executives and spokespeople
• Crisis management: rapid-response communications in high-stakes situations
• Supporting services: social media, marketing and business development

The team page lists Howard Breuer as founder in Los Angeles, a former journalist at the Pasadena Star-News, The New York Times and People who covered trials involving Scott Peterson, Robert Blake, Jodi Arias and Michael Jackson. Brian Skoloff, a former Associated Press video editor and writer, is CEO in Phoenix. Other staff include a multiple Emmy-winning former broadcast journalist, a licensed attorney and former Intel counsel who writes legal and technology PR columns, and former reporters from Reuters, The Daily Journal and the Orange County Register. Team members are located in cities including Seattle, Washington D.C., Boston and Los Angeles.

According to its website, Howard Breuer was named to Lawdragon's Global 100 Leaders in Legal Strategy and Consulting list, and the site displays UpCity and DesignRush badges. The firm also publishes news features and case studies of earned-media results.