NEWaukee

NEWaukee is a Milwaukee, Wisconsin agency that works in marketing, experience design and community-building. According to its own 15-year retrospective, it began with a meetup at The Garage in 2009 and became an official organization after its 2011 Urban Island Beach Party.

The company says it pivoted to an engagement agency in 2020 and relaunched its website in 2024, when it moved into a Bay View clubhouse called The Howie.

• Marketing and experience design
• Engagement and lifecycle marketing
• Community-building programs, including Young Professional Week (2012), Milwaukee Night Market (2014) and Southside Dining Week with North Shore Bank (2021)
• Urban Spaceship Conference, originally the Empty Storefronts Conference (2015)
• Founder/Fest and the Milwaukee Founders Community (2021)

Clients named on its site include Harley-Davidson, Baird, Sargento, Cities Forward and North Shore Bank. Related ventures include Newance, a recruitment firm it has partnered with since 2018, and Rivet, a B2B SaaS platform for workplace connection created in 2021.

Co-founders Ian Abston and Jeremy Fojut have both since moved on, in 2015 and 2023 respectively.