New Standard Studio

New Standard Studio is a sustainability consultancy and creative studio in Germany focused on the circular economy. It works with organisations that want to move beyond compliance and greenwashing, combining circular strategy, implementation and communication under one roof. The site is available in English and German.

The studio organises its work in a four-phase framework. Navigate analyses context and system dynamics, Envision identifies opportunities and sets priorities, Work turns strategy into roadmaps, brands, narratives, designs or campaigns, and Scale measures outcomes and expands impact. Its offering is split between circularity and sustainability work and brand and communication work, with the aim of building scalable circular solutions from repair, reuse and resale to new business models.

• Circular strategy: roadmaps for new markets and revenue streams, including regulation-ready plans
• Ecodesign and service design: turning linear products and services into circular ones
• Life cycle assessment and impact reporting: measuring and documenting results
• Learning design and sustainability consulting: building internal capability
• Brand strategy, naming and copywriting: including green claims and visual identity
• Campaigns and content: creative and art direction, integrated campaigns and content creation

Work is also sold as four packages. Kickstarter helps organisations starting a circular transition by identifying risks and resource leaks. Product Pioneer converts linear products and services into circular ones. Brand Launcher builds brands for customers and investors, and Activator designs campaigns and experiences meant to change behaviour.

Named clients on the site include DECATHLON Germany and FREITAG.lab AG, which both give testimonials, with project pages for Faircado and Redorf. According to its website, the studio has worked with more than a hundred organisations (self-reported). It lists B Corp Certification and memberships or affiliations with Berlin Design, BNW, Circular Berlin, Circular Monday and the Ethical Agency Alliance. Maximilian Mauracher appears as a contact, and the studio's journal features profiles of team members.