Muse Creative Group

Muse Creative Group is a brand development firm based in Miami, Florida. It builds new brands and refreshes existing ones through research, strategy, visual identity and storytelling, working with ambitious businesses that want to stand out and scale up.

The firm describes its approach as story-driven, blending creative insight with strategic expertise. Projects begin with a deep dive into a brand's strengths and hidden opportunities, and with conversations among stakeholders to build trust. The aim stated on its website is that every touchpoint reflects the brand's story, values and goals. Its stated values are transparency, intentionality (decisions grounded in data and performance metrics), being embedded in the client's team, and getting things done through agile problem-solving. Gabriella Mutti is President and founder, with a background in psychology and branding, and the team includes a vice president, strategic partners, designers and a web developer.

• Brand discovery: competitive-advantage analysis and a proprietary Listening Tour to gather stakeholder perceptions
• Brand development: Launch, Refresh, Storytelling (using the StoryBrand 7-Step Framework) and Identity
• Brand strategy: integrated marketing campaigns across digital and traditional channels, event strategy from planning to execution, and brainstorm sessions
• Brand management: dedicated brand managers and a brand portal for storing, finding and sharing assets
• Deliverables: a cohesive brand guide, identity elements, launch plans, a storytelling framework and campaign work
• Related production: web development, social media, email marketing, content creation, motion graphics and video, and coaching and training

The process includes stakeholder listening, customer conversations, market research, competitive analysis and interactive workshops with the client's team, followed by ongoing strategy adjustments as the business evolves. The homepage shows a row of client logos, and portfolio case studies are published on the Our Work page.

Muse says its mission is to help brands connect on a human level, using empathy and purpose to build trust and lasting impact, and its capabilities list covers brand strategy development, market positioning, visual identity design, brand storytelling, marketing strategy and creativity sessions.