Most Likely To

Most Likely To is a marketing agency based in San Francisco, California. According to its website, it serves clients who positively impact society and move toward a more sustainable future, with most of its work in the public sector and nonprofit space.

Its website describes an integrated offer that runs from strategy and creative through media buying and live activations.

• Advertising: campaign strategy, broadcast and video, print and outdoor, digital
• Branding: brand strategy, identity and naming
• Media: communications and media strategy, planning and buying
• Social: platform strategy, paid and organic, influencer
• Experiential: activations and live events

Named clients on its website include SF Environment, the San Francisco Public Utilities Commission (CleanPowerSF), the City of San Francisco, The Presidio Trust, MCE (Marin Clean Energy), Zero Waste Marin and the SF Department of Elections. It also lists financial and business clients such as Milliman and Ariel Investments.

Its website names Joseph Newfield as CEO and founder and chief strategist, and Trent Farr as executive creative director.