MINTO Vietnam

MINTO Vietnam is the Ho Chi Minh City office of Minto, a marketing agency that, according to its website, has been growing brands since 2008, starting with a character studio in Tokyo, Japan. Creative, design, PR and strategy specialists work across four offices.

The agency describes itself as end-to-end and channel-agnostic, choosing the solution according to the project's challenge. Its Vietnam office is located in District 3, Ho Chi Minh City, and a DesignRush listing describes it as a full-service agency helping international brands enter the local market.

• Digital marketing
• Character marketing: work built around its own characters, including Usagyuuun, Betakkuma, Piyomaru and Business Fish
• Creative: character design, graphic design and content strategy
• Event and activation: event promotions, event advertising and activation, including securing sponsors and event partners

Featured work on its website includes character design, advertising and digital marketing for AEON Mall Long Bien, a character licensing and digital strategy project for Life4cuts, character design and PR for Viettel and Gamma Tech, an Usagyuuun campaign at AEON Mall Binh Tan, and a Gyuuun Cafe showcase at Color Fiesta 2023.