Marx Layne & Company

Marx Layne & Company is an independently owned public relations and digital media agency based in suburban Detroit. Founded by Michael Layne, it has operated for more than 35 years and works with business, government and nonprofit organizations on marketing, PR and digital media.

According to the founder, the firm grew to 13 employees within two years of starting with a cofounder. The agency describes itself as a full-service Midwest PR firm, a self-described position, and combines several communications disciplines to build brand equity, create credibility, support sales and strengthen stakeholder relationships. It lists six strengths: deep industry knowledge, proven results, experienced communicators, a broad mix of disciplines, agility and current monitoring and response technology.

• Media relations: press outreach and placement
• Crisis communications: response planning and handling
• AI strategies: applying AI to communications work
• Digital marketing and social media: campaigns and channel management
• Special events: event promotion and activation
• Reputation management: monitoring and response

Industries covered include manufacturing and automotive, professional services and law firms, nonprofits and elder care, restaurants, hotels and retail, energy and environmental PR, healthcare and wellness, and real estate development and cannabis.

Case studies include the launch of Big Rock Italian Chophouse and The Rock Cigar Club, a $13 million dining destination in downtown Birmingham, Michigan, plus work for Concert of Colors, a chicken wing franchise and an affordable internet expansion in Detroit. Named clients include Grace Centers of Hope, Dominican Literacy Center, Kevin's Song, Bayview Yacht Club, ARaymond, Detroit Axle, Ciena and NSO. Leadership comprises Michael Layne as president and senior vice presidents Michael Szudarek, Michael Odom and Lana Mini. The agency also reports pro-bono PR and support for organizations such as Ronald McDonald House of Detroit and CARE House of Oakland County.