Lovably
New York brand strategy and design studio producing identity, print and web work since 2014.
Contact Information
About the Company
Lovably is a brand strategy and design studio in New York, founded in 2014 by Dylan Seeger. It integrates strategy, identity and communications for publishers, retailers, cultural institutions and design and architecture practices, with each engagement led by a principal experienced in business, culture and design.
The studio states its mission as making brands easy to understand. Its portfolio is organized as an index of projects, each with its own page, and runs from naming and identity systems to websites and trade platforms. Seeger, who founded the studio at 19 according to a Design Milk profile, is described on the site as informed by the humanities and by the study of design's role in culture and commerce. The studio also publishes The Exact, a monthly newsletter celebrating good design from around the world.
- Strategy: analysis, brand architecture, market research, messaging, narrative and positioning
- Identity: brand guidelines, corporate identity, creative direction, naming, typographic systems and visual systems
- Print: advertising, collateral, editorial, packaging, publications and signage
- Digital: digital strategy, content systems, e-commerce, information architecture, web design and web development
Selected clients listed on the site are Bloomberg, Josh Greene Design, Macmillan, Neal Beckstedt, Rent the Runway, the Susan Rothenberg Foundation and The Met. Recent projects include the SDS identity, Ripple Design Studio communications, the Dufner Heighes website and the Fifth Ave Psychiatry identity in 2026, the Kopfer Taylor Interiors website and Megan Downey Studio positioning, identity and communications in 2025, and Janof Architecture positioning, the Voutsa trade platform and Bednark strategy and identity in 2024.
Earlier work on the site includes the Floyd Abrams: Speaking Freely website, a digital storefront for Sesame Letterpress and the Harley Street Medical identity, all from 2023, and a 2018 Earth Day campaign for Rent the Runway. The studio was also profiled by Design Milk in 2016.
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