Lion Creative

Lion Creative is a creative agency based in south-west London that describes itself as a creative commerce partner. It produces retail packaging, shopper marketing, brand experience, promotional marketing and trade marketing for consumer goods brands, and reports more than 40 years of operation.

The agency frames its method as Brand, Hand, Demand, Growth. Brand covers brand identity, visual identity, retail guidelines, photography, video and graphics. Hand covers product packaging, new product development, range development, promotional and licensing work and seasonal programmes. Demand covers brand activation, shopper marketing, brand experience, promotional marketing and activation toolkits. Growth covers trade launches, retail partners, brand influencers, internal stakeholders and industry events. Lion Creative reports 200+ launch campaigns delivered into market and 30+ campaigns across seven retail key accounts in the last 12 months.

• Retail packaging: packs and formats designed for retailer and online channels
• Shopper marketing: in-store and online activation for key accounts
• Brand experience: pop-ups and experiential activations
• Promotional marketing: gift-with-purchase and campaign mechanics
• Trade marketing: trade launch materials and retail partner programmes

The client roster shown on the site includes Evian, Volvic, Nestle, Unilever, L'Oreal, Maybelline, Danone, Kinder, Tate and Lyle, Alpro, Reckitt, Aptamil and McVitie's. Published case studies cover Lipton, Aperol, Maison Margiela, Courvoisier, Nerds, Deli Kitchen, Actimel, Iams, Alpro, Nyx, Corona and Ella's Kitchen. One example is the Maybelline Ink Vault project, where the brief was an Amazon packaging format for an exclusive gift set, answered with a protective sleeve and a cut-out pack with lips as the central visual.