LevelHeads Advisory

LevelHeads Advisory is a strategic advisory firm for brands entering Asian markets, with offices in Singapore and Bangkok. It combines market entry and distribution advice with brand strategy, digital marketing and AI-based business automation, and its work centers on beverage and FMCG companies.

Market entry projects follow four phases: market screening and opportunity assessment, detailed assessment and strategy development, partner identification and negotiation, and launch planning with execution support. The firm gives a typical entry timeline of 6 to 18 months depending on complexity, regulation and whether a distributor or direct model is used, and says its distributor work draws on relationships built over more than 15 years in the region. It works with both startups and global multinationals, assigns each project a senior lead and stays involved through launch and delivery. It covers Southeast Asia (Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, Cambodia) and East Asia (Japan, South Korea, Hong Kong, Taiwan, Mainland China) on the ground, with client work also in India, Bangladesh, Sri Lanka, Australia and New Zealand.

• Market assessment: opportunity sizing, competitive analysis and go/no-go recommendations
• Entry strategy: market prioritisation, timing, direct versus distributor models and regulatory pathways
• Partner vetting: distributor due diligence, capability checks and negotiation support
• Launch execution: launch planning, local marketing support and first-year operational guidance
• Brand and digital: brand strategy, positioning, digital marketing and media
• AI and automation: custom MCP servers, APIs and CLIs, autonomous AI agents, CRM workflows, legacy system modernisation and training

The leadership team listed on the site includes co-founders Christopher Roberts (commercial strategy and operations) and Oliver Woods (brand and digital strategy), Spencer Jemelka as Director of AI Solutions and Christopher Andel as Content Director. Sector experience is concentrated in beverage, spirits, craft brewing and FMCG, and the firm also runs a DistillAsia workshop.