Labbrand Malaysia

Labbrand Malaysia is the Kuala Lumpur office of Labbrand, a multinational brand consultancy founded in Shanghai in 2005. It serves listed companies, startups and other organisations across Malaysia and Southeast Asia with brand strategy, consumer research, innovation consulting, naming and visual identity work.

The Malaysia team is led by Eileen Tang, Founder and Managing Director, who has over a decade of experience in insights and innovation across Asia. Its approach is insight-led, combining strategic thinking with execution and drawing on consumer insights, ethnographic research and semiotics. Labbrand describes localized branding as a strength, rooted in its Chinese origins. The wider group is headquartered in Shanghai with offices in Paris, New York, Singapore and Kuala Lumpur, and says it has more than 100 employees. It is part of the Labbrand Group, which also includes Madjor and SpringPillar.

• Brand strategy and corporate branding: positioning, brand architecture and employer branding
• Brand audit and benchmarking: perception audits, competitive benchmarking and brand equity studies
• Rebranding and transformation: repositioning, refreshes and post-merger integration
• Consumer insights and research: market research, ethnography, semiotics and journey mapping
• Innovation consulting: innovation strategy, technology scouting and innovation sprints
• Naming and visual identity: naming, logo, packaging and identity systems

Malaysian case studies named on the site include brand perception research for Pepper Lunch Malaysia ahead of its re-expansion, a brand strategy refresh for Infomina, a rebrand of ES Exhibition and Events aimed at premium growth, Chinese brand nomenclature for Genting's Resorts World Genting, and the brand repositioning and activation of Monde Nissin's QUORN. Group-level team biographies mention work for clients such as Volkswagen, Mondelez, Disney, Marriott, Renault, L'Oréal, Unilever and Colgate.

The group's own pages describe its work across research, strategy, naming and design as a consulting practice with branding positioned as a force for positive change.