Kinetic Consulting Australia

Kinetic Consulting is a boutique strategy, customer experience and AI consultancy with offices at Martin Place in Sydney and Boulevard Plaza Tower 1 in Dubai. It advises private and public sector organisations on business strategy, CX, IT and transformation, using partner-level and subject-matter-expert consultants.

The firm groups its work into four areas: strategy, customer experience, AI and IT, and transformation. Its stated values are excellence, innovation and integrity, and it says it builds actionable services meant to strengthen clients' bottom line, brand value and market differentiation, drawing on its consultants' international experience.

• Strategy: business strategy, corporate governance, roadmaps, go-to-market plans, research and benchmarking
• Customer experience: CX strategy, roadmaps, maturity assessments, transformation and activation
• AI and IT: AI strategy, AI roadmaps, AI governance, cybersecurity and IT consulting
• Transformation: business, digital, contact centre and cultural transformation
• Change management for people and process shifts

Client logos on the site include Housing Plus, Mitsubishi, Bulgari, Meriton, Cairns Regional Council, Emirates, Miral Destinations, Genesys, STC Bank and Fly Dubai. The firm also says it has worked with local and state government bodies, government-owned corporations, a Norwegian renewable energy enterprise and a US-based Big 4 consulting firm, across sectors such as government, financial services, luxury brands, aviation and renewable energy.

The leadership team includes founder and CEO Joe Tawfik, Partner and Transformation Head Craig Lee, IT and AI Head Broderick Smith, UX and UI Design Head Zoltan Bartha, CX and EX Head Karen Bell-Wright, and People and Culture Head Joseph Abourous. According to the website, Tawfik has more than 25 years of senior management experience and wrote the book Experience My Brand, and Lee established the Emirates Airline CX programme.