IN GOOD CO
Independent brand consultancy in Los Angeles and Milan focused on positioning and transforming challenger brands
Contact Information
About the Company
IN GOOD CO is an independent brand consultancy with offices in Los Angeles and Milan. Its website calls it The Center for Transforming Brands and says it works with challenger brands on positioning, creation, growth and transformation, helping bold brands achieve outsized results.
According to an Indie Agency News profile, the agency was founded by Kirsten Ludwig and Chris Danton, who met at an experiential agency in New York and later sold it to WPP. The team works remotely and focuses on repositioning legacy brands through culture-first strategy.
- Brand positioning and repositioning
- Brand creation and rebranding
- Brand growth and transformation
- Visual and verbal identity
- Packaging
Projects shown on its website include AMASS (a botanical gin brand taken international), Zappos (brand growth), SLMD (a skincare line), Psycho Bunny (brand transformation) and Sex With Emily (brand creation). The agency also publishes the Good Thinking newsletter on Substack. Its Clutch listing describes it as an independent, female-founded agency that works with startups, Fortune 500 companies and nonprofits.
Services & Specialties
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