Imran Sheikh – Lispire Biz Coach

Imran Sheikh is an international business development consultant and coach who works with FMCG, consumer goods and consumer durables leaders, mainly in Saudi Arabia and across the GCC. He draws on more than 30 years in FMCG, consumer appliances, electronics and HVAC to help distributors, SMEs and entrepreneurs grow sales and stabilize margins.

His career began as an administration aide at The Coca-Cola Bottling Company of Saudi Arabia, where he rose to area sales manager. He then spent about a decade at Abdul Latif Jameel Electronics, rising from regional manager to senior general manager, and five years as general manager for the Middle East at Zamil Air Conditioners, a joint venture with GE Appliances and Haier. He is currently vice president for KSA at Nikai Group, with P&L responsibility his site puts above SAR 900 million, and is the author of the book The Clarity Code. He holds an MBA in International Business and speaks English, Urdu and Arabic.

• Sell-Out Growth Accelerator: raising consumer pull-through at retail
• Distributor and Channel Mastery: managing distributor relationships
• Pricing Strategy and Margins: clearer pricing and margin structure
• Sales Team Transformation Program: restructuring and coaching sales teams
• Profit and Cash Flow Stabilizer: controlling cash and receivables
• Brand Positioning and Visibility, Operational Excellence Blueprint, Leadership Clarity Coaching

Engagements follow three steps: diagnose what limits margins, sales and cash flow; design a growth path covering distributor relations, the sales team and cash flow; then drive implementation with systems that support profitable growth. The site also promotes a 52-week profit roadmap with quick wins in the first 30 to 60 days, and a free 40-minute strategic planning session.

According to his website, results from his earlier roles include more than 200 percent regional growth within three years, 18 times hypermarket sales in four years, 50 million SAR of bad debt removed and 17 million SAR in logistics savings (self-reported). Testimonials on the site reference HH-SHAKER, PTCL, PepsiCo, Dairyland, Total Parco and SKYWORTH. His listed certifications cover business coaching, time management, distribution excellence, negotiation skills, digital marketing impact and sales management.