Hexapoint Medical Marketing

Hexapoint is a specialty marketing agency for independent medical practices in the United States, serving orthopedics, spine and neurosurgery, dermatology, plastic surgery, dental and other procedure-driven specialties. It combines website development, SEO, paid advertising and its own revenue-attribution software, MeasureMD, and works with clients nationwide.

The agency was founded under its current name by CEO Aaron Michael, who started in healthcare at Hackensack Meridian Health and later co-founded a medical marketing agency before rebranding it as Hexapoint and becoming its sole owner. Hexapoint is a division of Gaels Group and says it keeps the team intentionally small, so the person on the sales call also runs the account. Engagements begin with a founder intro call and a 250-point audit report, move to a 12-month growth roadmap, and then to launch with revenue tracked back through the practice's electronic health record.

• Acquisition: search engine optimization, Generative Engine Optimization for ChatGPT, Perplexity and Google AI Overviews, Google Ads, Local Service Ads, Meta and TikTok advertising, and programmatic display and video
• Experience: procedure-organized medical website design, a 24/7 AI chat that pre-qualifies patients and books appointments, email newsletters and conversion rate optimization
• Measurement: patient acquisition tracking, weekly and monthly ROI reporting by source, campaign and physician, and predictive spend models
• Content and brand: condition and procedure pages, social media management, video production and in-house audio engineering
• MeasureMD: an EHR-integrated attribution platform that ties marketing spend to patients, visits and CPT codes, with integrations for Athenahealth, AdvancedMD, DrChrono, CureMD, Canvas Medical, ModMed, Charm EMR and ChartLogic
• Strategy: a 12-month digital marketing plan and business growth consulting covering reputation, operations and expansion

Named clients and case studies on the site include Modern Orthopaedics of New Jersey, Cleveland Shoulder Institute and Doctors Implants. For Modern Orthopaedics of New Jersey, Hexapoint reports a 379% rise in organic sessions, 847 monthly appointments and 287% growth in qualified appointments. Other published case studies cover a skin care clinic (198% more site impressions and 147% more clicks), a dental clinic in Winnipeg (1600% more impressions within under 12 months), a Canadian wellness retailer with 8 optimized locations (312% more organic traffic), and an orthopedic and spine engagement that reports a 2,602% return on ad spend and a $222 cost per surgical booking.

According to its website, Hexapoint has close to 20 years of medical marketing experience and has served thousands of providers and hundreds of medical practices (self-reported). MeasureMD is also offered as a standalone product.