Heron Agency

Heron Agency is a woman-owned communications firm headquartered in Chicago, Illinois, founded in 2000 by Noreen Heron. It focuses on lifestyle and hospitality brands, combining public relations, social media, influencer relations, advertising and events under a hands-on account model.

Noreen Heron came to the business from operational roles in restaurants, hotels and theatres, and the agency's growth model works in three steps: local, regional and national. A team is assigned to each account with daily client contact, and the same approach is repeated as a client enters new markets. Its tagline is "Turning buzz into business."

• Public relations: media outreach and brand announcements
• Social media and influencer relations: content, community and creator partnerships
• Advertising and digital marketing: paid campaigns and online promotion
• Events and activations: launches and on-site brand experiences
• Crisis communications: response planning for reputation issues
• Web design and videography: sites and video content for client campaigns

Case studies on the site start with Hyatt, where the agency began with Hyatt Regency Chicago and later took on half of the company's domestic portfolio; it reports representing more than 90 hotel brands in total. It serves as Chicago Agency of Record for Supertri Triathlons, supports the Chicago Boat Show, launched Joe & The Juice in Chicago before national work, and has a multi-market annual partnership with Jet's Pizza. Client logos also include Marriott, Shake Shack, Smirnoff and Bally's Chicago.

The agency reports that Chicago Boat Show impressions grew from more than 350 million in 2018 to more than 3.8 billion. It also lists recognition including a Forbes Top 100 ranking at number four, the 2026 American Business Vanguard Award for Best Public Relations Agency, Influencer Marketing Hub's number one influencer relations ranking, and PR News Agency Elite Top 100 (all self-reported).